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Measurement Error and Research Design Resources |
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| Posted by: | Madhu Viswanathan |
| Title/Position: | Professor of Marketing |
| School/Organization: | Loyola Marymount University |
| Sent to listserv of: | SESP, SPSSI |
| Date posted: | January 18th, 2026 |
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Same message with active hyperlinks attached as file
Dear colleagues,
This message is about videos and possible webinars on Measurement Error and Research Design. I authored a book of the same title about two decades ago—a detailed dissection of measurement error and what it means for research design. I also had the privilege of teaching a PhD seminar on this topic for several decades. During the pandemic, I offered online workshops that aimed to enable deep understanding of measurement error and how it translates to the measurement of one thing and the measurement (or manipulation) of many things (e.g., the method). The main takeaways are as follows and relevant for researchers who use secondary or primary data.
· Deep understanding of measurement error at an intuitive (over and above statistical) level
· Confidence and ability to design measures and methods while minimizing measurement error
· Understanding the relationship between measurement and research design and translating it into conducting empirical research
Videos and materials from online workshops are now available on a YouTube Channel.
Measurement Bookmethods.sagepub.com/book/mono/measurement-error-and-research-design
Furthermore, Sage has produced additional videos where I elaborate on the various topics, which are available through institutional as well as trial subscriptions, linked below.
Measurement Error Sage: Videosmethods.sagepub.com/video/introduction-to-measurement-error
Research Design Sage: Videosmethods.sagepub.com/video/validity-of-research-design
We seek your interest in measurement error and research design videos and possible webinars through a brief survey (5 minutes or less):
Link to survey.
Based on responses to this survey, I can offer webinars. Additionally, if within my bandwidth, I will be honored to visit your classes virtually to provide some interaction and Q and A if you think it will be worthwhile. This is like much of what we do—a labor of love—and if my experience can be of some use, I will be happy to be there. However, I ask that the material that is viewable or readable be reviewed beforehand to make the synchronous interaction most productive. Additional background material is at the end of this message.
I will also maintain a website at www.measurement-error-research-design.org that will be functional soon.
I request your help in publicizing this communication to audiences in the social sciences who may be interested.
Sincerely,
Madhu Viswanathan
Background materials
Book
Viswanathan, Madhubalan (2005). Measurement Error and Research Design, Sage Publications.
Edited Book
Tucker, Eric, Geoffrey Walford, and Madhubalan Viswanathan (2010). The Sage Handbook of Measurement, Sage Publications.
Articles
Viswanathan, Madhubalan (2022). “Measurement Error and Research Design: Some Practical Issues In Conducting Research,” Baumgartner, H. and Weijters, B. (Ed.) Measurement in Marketing (Review of Marketing Research, Vol. 19), Emerald Publishing Limited, Bingley, pp. 75-94 https://doi.org/10.1108/S1548-643520220000019004
Viswanathan, Madhubalan (2008). “Measurement Error in Experimental Designs in Consumer Psychology, “Handbook of Consumer Psychology, Editors, Haugtvedt, Herr, and Kardes, Erlbaum, 1133-1159.
Viswanathan, Madhubalan (2010). “Understanding the Intangibles of Measurement in the Social Sciences,” Sage Handbook of Measurement, Editors, Eric Tucker, Madhubalan Viswanathan, and Geoffrey Walford, 285-311, Sage.
Tucker, Eric, Madhubalan Viswanathan, and Geoffrey Walford (2010). Introduction: How Social Scientists Generate, Modify, and Validate Indicators and Scales, The Sage Handbook of Measurement, Editors, Eric Tucker, Madhubalan Viswanathan, and Geoffrey Walford, 1-5, Sage.
Website — www.marketplaceliteracy.org
Website — www.subsistencemarketplaces.org
Subsistence Marketplaces & Marketplace Literacy — Youtube Channel
Measurement Error and Research Design
Youtube Channel
Website — www.measurement-error-research-design.org
Attachment: Measurement-Error-Research-Design.docx
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